Posted 01/07/2010
Racing News
Norco Partners with Team H&R Block as Official Bike Sponsor
Norco Press Release
Port Coquitlam BC - (January 7, 2010) Norco Bicycles has come to an agreement to be the official Bicycle Sponsor for the 2010 Team H&R Block racing team. Effective immediately, Norco will be the exclusive provider of Road, Cyclocross and Time Trial framesets for Team H&R Block.
Norco Marketing Manager Peter Stace-Smith says "Norco is excited to have an Elite racing team on our new Road Carbon Platform and are looking forward to working with the team in proving and further developing the frames. Racing is an area that Norco bikes hold great potential to excel and the H&R Block racing team will be an asset in doing so."
The H&R block team has come off a great 2009 season and will move forward into 2010 with a focus on Espoir and U26 riders. Team H&R Block will be competing at racing events in BC, Alberta and the Western US as well as the Canadian National Championships. The 2010 race season will be a great opportunity for both Norco Bicycles and Team H&R Block on the road racing circuit.
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Featured Events
Road Touring from September 11, 2010–September 12, 2010 @ Mt Vernon, WA
Road Touring from September 18, 2010–September 19, 2010 @ Spokane, WA
Road Touring on September 25, 2010 @ Whidbey Island, WA
Road Touring on October 09, 2010 @ Hillsboro, OR
Features
- Excitement has reached the Northwest’s racing scene once more — you can feel it, it’s in the air. Thousands of riders, from the beginners to the top athletes, are watching their calendar in anticipation of what should incontestably be another memorable cyclocross season. Go see one, go race one, you’ll get the bug, I guaranty it!
- Disc brakes ushered in a new era for cycling, but the learning curve was a bit steep for many shop mechanics and consumers. This led to an initial stigma due to a basic misunderstanding of how the brakes were serviced and how they functioned.
- Obesity is a growing problem in the United States. The Centers for Disease Control and Prevention (CDC), the World Health Organization (WHO), the Surgeon General and other health institutions and professionals have labeled it an “epidemic.” Cycling offers a relatively simple and accessible solution for many people.
- Craig Undem has been a professional cycling coach since 1996 and has been competing since the ‘80s, equating to a lot of experience. Kristi Berg is an accomplished road, mountain bike, BMX, and cyclocross racer, and a nationally certified personal trainer and Level 2 cycling coach. Last year, the folks from Seattle’s Cycle University produced an instructional video titled Cyclocross Boot Camp. It contains two DVDs that run about 90 minutes total. In the videos the narrators, Undem and Berg, cover various topics to help current or aspiring cyclocross racers perform at their highest level and to “help you rock your ‘cross” season.
Opinions
- Who would launch a bike book publishing company during a recession when many publishers are closing up shop? It sounds like pedaling uphill in a headwind with storm clouds building on the horizon. But if you’ve towed your sons across continents, outpaced angry elephants in Botswana, been treed by geese in New Hampshire, and reclaimed your possessions in a mountain bike race in the Australian Outback, taking on the challenge of launching a publishing company during “interesting times” is in character.Par for the course, really, my course anyway, that looks like Dr. Seuss designed it, mind you.
- Because your legs, like a car engine, have a happy, efficient operating range, most bikes are equipped with a number of gears. This allows your legs to find a cadence or a pedaling speed that pleases them. Each time you pause, your muscles stop moving the blood in and out of your legs, where it can be cleansed and re-oxygenated. Nothing good happens while you’re coasting.
- In the spring of 2009, the Oregon and the Washington State Department of Transportation and other business interest groups were pushing the Columbia River Crossing project, a 4 billion dollar, 12-lane bridge planned to replace the existing I-5 structure between Oregon and Washington.
- Part two of a two-part conversation between Maynard and his friend Corey. Last month they were talking about club rides and the advantages and disadvantages of participating in them. Many would never ride with more experienced cyclists. They’re afraid they’ll embarrass themselves when they can’t get a wheel off their bike and fix a flat in a reasonable time — while 15 people fidget and watch. If you can fix a flat, you know how easy it is. If you don’t know how, think of how liberated you’d feel if you did know. Why, you could ride with anybody!
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