Posted 10/29/2009
Industry News

Electra Bicycle Company Names Skip Hess Co-CEO

Press release

Vista, California (October 27, 2009) – Electra Bicycle Company, LLC, which currently distributes bikes in 27 countries, announces Skip Hess as co-CEO of the company. Skip will lead operations including supply chain, inventory control, sales and distribution, and will oversee the finance and warehousing functions. Benno Baenziger continues his position as Founder and co-CEO, leading product development and brand management.

Skip has served on Electra’s Board of Directors for the past 18 months. He brings 30 years of bicycle industry experience and a history of successful growth strategy executions for other major bicycle brands including Giant, Schwinn and GT Bicycles.

Skip got his start in the industry with family-owned Mongoose bicycle company. That experience helped him get the pedals moving for Giant Bicycles’ start-up in the late 80s. He then brought financial backing and guidance for the turnaround of Schwinn Cycling & Fitness in the early 90s. Afterwards, he returned to Giant to help manage its dramatic growth over the last 10 years.

In addition to his corporate accomplishments, Skip has held board seats on the Bikes Belong Coalition and the Bicycle Product Suppliers Association (BPSA). Skip is also a past president of the BPSA.

“I’m looking forward to the continued collaboration with Skip on our corporate strategy. There is no one else in the industry with his extensive experience that understands our vision as well as he does,” said Benno.

“Electra is an innovative bicycle company,” said Skip. “I’m looking forward to my expanded role in helping Electra achieve its future goals.”

About Electra
Electra Bicycle Company, LLC is the leading brand in recreational cycling sales in the Independent Bicycle Dealer Network, showcasing over 200 models of Ticino™, Townie®, Amsterdam®, Cruiser and children’s bikes, all affordably priced. Electra is headquartered in Vista, California, with distribution in 27 countries worldwide.

For more information, call 760.607.2453 or visit electrabike.com to view the complete line of Electra bicycles and accessories.

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