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Electra Hires New Product Manager
Electra Bicycle Company hires Bridget Walsh as its new lifestyle product manager.
August 25, 2010
Vista, Calif. — Electra Bicycle Company has added Bridget Walsh as product manager for the Lifestyle division. In this new position, Walsh will expand the company’s product offerings, extending Electra’s reach beyond the physical bike and into the total bike riding experience.
Walsh has over 20 years experience in apparel and accessories product development, marketing and merchandising. Before joining Electra, Walsh was the director of merchandising for Eagle Creek, a premier brand of travel gear. During her seven-year tenure, Walsh focused on transforming the brand image from basic travel gear into sleek, modern lifestyle accessories. Prior to Eagle Creek, Walsh was product line manager for several sportswear and accessories divisions of Nike, Inc. Walsh has a passion for exploring consumer behaviors, determining people’s athletic and lifestyle needs and developing new product solutions that further enhance people’s lives.
“Bridget’s experience in product merchandising, design and development will be key to the continued growth of our total brand offering,” said Skip Hess, CEO of Electra Bicycle Company. “Her addition not only expands our product management team but also brings us closer to our brand objective of offering stylish, innovative bikes together with unique, fun parts and accessories to create the ultimate Electra lifestyle.”
For more information about Electra Bicycle Company, please visit www.electrabike.com.
About Electra
Electra Bicycle Company is the leading brand in lifestyle and leisure cycling sales in the Independent Bicycle Dealer Network, showcasing over 200 models of Ticino™, Townieâ, Amsterdamâ, Cruiser and children’s bikes, all affordably priced. Electra is headquartered in Vista, California, with distribution in 25 countries worldwide.
Electra was awarded US patent #7740262 for inventing a completely new type of bike that provides an improved level of comfort and control and allows riders to place their feet flat on the ground while still sitting in the saddle. The innovative forward-pedaling design, developed in 2003, was first featured in Electra Townieâ and 20” Kids’ bicycles and was named Flat Foot Technologyâ. Over the years, this industry innovation has been integrated to varying degrees into the Electra Cruiser and Amsterdamâ collections.
The Electra “Way to Roll” is a movement that celebrates individuals around the globe who are taking action to make the world a better place through environmental conservation, social aid, education and artistic expression.
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