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Scott USA Announces Founding Membership in the Wood River Bicycle Coalition
February 22, 2010
Sun Valley, ID (November 18, 2009) - Scott Bicycles today announced its burgeoning commitment as a Founding Member of the Wood River Bicycle Coalition (WRBC). The WRBC advocates and promotes bicycle and pedestrian access, education, and safety while encouraging policy makers, developers, residents, and visitors to further incorporate and utilize human power for transportation and recreation throughout Idaho's Wood River Valley. Current PR campaigns include slogans like, “Complete the Streets,” and “Two Wheels, Two Feet. ”
The League of American Bicyclists recently awarded the Wood River Valley its Silver Level Bicycle Friendly Community status. While WRBC is pleased with this achievement, the Coalition now aspires to guide the Valley toward attaining Gold status in the coming years. “It’s such a pleasure to be involved in the cycling culture of your own community,” said Scott Montgomery. “We helped form this Coalition to address the growing attraction of cycling in our Valley, because we feel the obligation as a bicycle manufacturer to nurture cycling culture. The rating by the League was exciting, but it presents us with some challenges in order to improve our status. Having connectivity for many forms of human powered mobility is good for the health and well being of our citizens.”
Since the rating, the WRBC has been involved in completing two community bike parks, both milestone achievements for the level of cooperation required between government, community and advocates. The parks were designed and built by Alpine Bike Parks, and embody the vision of user-friendly park facilities that serve multiple levels of enthusiasts while maintaining a community park appearance. The Blaine County Recreation District (BCRD) Pump Park, located in Hailey, opened on October 9, 2009, with over 250 in attendance. Riders of all ages enjoyed the many “Pump Track” features and berms constructed adjacent the BCRD Aquatic Center and Wood River High School campus. On November 4, 2009, the Ketchum Bike Park located by Hemingway Elementary School, likewise saw its grand opening, further adding to the pump park offerings in the Valley. The WRBC aims to expose a broad range of users to this increasingly popular form of bicycling, and embed a sense of health, fitness, and bicycle mindedness in the community.
“For us, this was a chance to make a difference in our community,” said Adrian Montgomery. “Many of the plans we implement here in the Wood River Valley can be applied to National programs in the future. Becoming a Founding Member in the WRBC allows us to be advocates for cycling and to develop unique approaches to our social responsibilities.”
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