Bicycle Paper Advertisers
|
|
|
|
|
En Selle, LLC |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Alzheimer’s Association Memory Walk | Blue Coast Bikes |
About Bicycle Paper
What is Bicycle Paper?
• 41st year in print • Tabloid-style newsprint publication covering all things cycling in the Pacific Northwest • Published eight times a year: monthly from March through September and again in November • Distributed at 460 newsstands in Washington, Oregon, Idaho and British Columbia • 13,500 copies printed • 1.75 pass-along rate • Trim size: 11.375”w x 14”h • Heatset print • 32# 72 Electrabrite newsprint • Free
Each issue contains opinion columns from Joe “Metal Cowboy” Kurmaskie and Maynard Hershon, Dave Campbell’s cycling trivia, and a health segment from various contributors. Additional contributors provide feature articles and report on a wide range of topics that vary from advocacy and legislation to racing, touring and commuting. Interesting people, projects and events find their way in the paper, as does mechanical and skills information, and new product and book reviews. A complete road, mountain bike, track, cyclocross and multi-sport calendar completes the editorial line up.
Rocky Mountain Bicycle Paper
Similar to the Northwest publication, RMBP offers Colorado-specific content and flair to the area’s Front Range cyclists. Feature articles, opinion columns, advocacy, racing and touring, health as well as a full calendar of events find their way into the publication. The content is also available at BicyclePaper.com. In its first year, three issues will be produced with expansion plans already in the works.
• 10,000 copies • Newsprint publication • 100 newsstandsBicyclePaper.com
Providing a green alternative, our website caters to the readers outside of our delivery area. Features the regular print content and delivers daily news and web-specific content.
Specialty Guides
Bicycle Paper is the home of the extremely popular Northwest Tour Guide, Northwest Race Guide and the Rocky Mountain Tour and Race Guide. Celebrating 10 years, these guides have become the indispensable companion to both racing and recreational cyclists.
Distribution Services
With 450+ newsstands we can give you more visibility
Behind the Scenes
Our staff and contributors are active cyclists, involved and immersed in cycling through racing, touring, commuting, officiating, volunteering, and writing about the sport. demographics
Who Reads Bicycle Paper
Monthly print/web combined readership: 41,249
Print monthly: 600 subscribers, 13,500 copies distributed, 1.75 pass-along rate, 23,625 readers
BicyclePaper.com: average 17,624 visits monthly
Page Views: 3.17
Tour/Race Guides: 48,000 printed, 1.75 pass-along rate, 84,000 readers, excluding website downloads
Web downloads: 3,347
- 65% = Male
- 35% = Female
- 80% = College graduates
- 65% = Live in a household with 3 or more bikes
- 30% = Earn more than $60,000
- 60% = Earn more than $50,000
- 95% = Participate in sports / outdoor activities
- 65% = Ride 3 or more times a week
Editorial Calendar & Deadlines
| Publication | Space | Material | Out | Focus | Special Feature |
|---|---|---|---|---|---|
| NW Tour Guide | Jan 23 | Jan 30 | Feb 23 | Rides and tours | — |
| NW Race Guide | Jan 31 | Feb 7 | Racing scene | — | |
| March BP | Feb 7 | Feb 13 | Feb 23 | Season preview | Edgy Products |
| RM Tour & Race Guide | Feb 27 | Mar 2 | Mar 23 | All in one guide | — |
| April BP | Mar 12 | Mar 16 | Mar 28 | Commuting | Public Transit |
| May BP | Apr 13 | Apr 17 | Apr 26 | Road cycling | Beer, Bar & Restaurant |
| June BP | May 15 | May 18 | May 28 | Mountain biking | Pain Relief |
| July BP | June 12 | Jun 18 | Jun 27 | Touring | Accommodation |
| August BP | July 16 | Jul 19 | July 30 | Track | Camping Gear |
| Sept/Fall BP | Aug 15 | Aug 21 | Aug 29 | Cyclocross | Cycle Art |
| Winter BP | Nov 5 | Nov 9 | Nov 19 | New products | Winter Conditioning |
| Rocky Mountain Edition (Colorado Front Range) | |||||
| RM BP April/May | Mar 27 | Apr 3 | Apr 16 | Commuting | — |
| RM BP June/July | May 28 | June 1 | Jun 15 | Racing/Touring | — |
| RM BP Aug/Sept | July 30 | Aug 3 | Aug 15 | Cyclocross | — |
Darren Dencklau can help you market your product, event or service within the estimated half-million bicycle enthusiasts within Washington, Oregon, Idaho and British Columbia.
The 2012 BP Media Kit is available in PDF format. Acrobat Reader is available for free from Adobe in PC and Macintosh formats.
Bicycle Paper Print and Advertising
Ad Sizes & Prices — Black and White
| Size | Size | 8x | 6x | 3x | 1x |
|---|---|---|---|---|---|
| 1” Marketplace | 3.35”w x 1”h | $45 | $50 | $55 | $60 |
| 2” Marketplace | 3.35”w x 2”h | $90 | $100 | $110 | $120 |
| 3” Marketplace | 3.35”w x 3.15”h | $135 | $145 | $150 | $160 |
| 1/8 Page | 5.1”w x 3.15”h | $185 | $198 | $210 | $220 |
| 1/6 Page | 3.35”w x 6.4”h | $270 | $290 | $305 | $320 |
| 1/4 Page | 5.1”w x 6.4”h | $350 | $380 | $395 | $420 |
| 1/3 Page Square | 6.86”w x 6.4”h | $465 | $495 | $525 | $550 |
| 1/3 Page Horizontal | 10.375”w x 4.2”h | $465 | $495 | $525 | $550 |
| 1/2 Page Horizontal | 10.375”w x 6.4”h | $575 | $605 | $640 | $675 |
| 1/2 Page Vertical | 5.1”w x 13”h | $575 | $605 | $640 | $675 |
| Full Page | 10.375”w x 13”h | $1,020 | $1,080 | $1,140 | $1,200 |
| Center Spread | 21.75”w x 13”h | $1,995 | $2,115 | $2,230 | $2,350 |
| Inside Cover | 10.375”w x 13”h | $1,105 | $1,170 | $1,235 | $1,300 |
| Back Cover | 10.375”w x 13”h | $1,250 | $1,325 | $1,400 | $1,475 |
Additional Color
| Black & White + 1 Accent Color | Add 10% |
| Full Color | Add 25% |
Commercial Classified Advertising
Ads appear in both the print and website classified sections.
| • 2.48” wide, assembled | • Company logo |
| • Contact info included (up to 4 lines) | • $40 per month |
| • Three short bulleted points | • Includes ad build |
| • Extra bullets: $10 each per month | |
Event Calendar Showcase
Highlight your event listing in our print calendar pages.
Reversed Listing – $50
Printed in white text over a blue or black color background box to make your listing clearly stand out. Sample:
Boxed Listing – $35
Blue or black color line surrounds your event listing to make it more visible among the others. Sample:
Multiple Publication Package
If you are interested in multiple advertising opportunities (combination of print, web, guides or distribution), we can help create a customized package that will suit your needs and budget.
Cycling Utah
Bicycle Paper has developed a partnership with Cycling Utah. We represent this publication and can help you expand your exposure into the state of Utah. Advertise in both publications and receive a discounted ad rate.
Rocky Mountain Bicycle Paper
A new publication, Rocky Mountain Bicycle Paper, reaches readers on Colorado’s Front Range. Expand your exposure and receive a multiple publication discount.
Graphic Design Services
Need help building your ad? Our graphic designers can create and/or update ads, brochures and posters to suit your needs. Ad builds start at $40 and include two low-resolution PDF proofs for your review.
Production & Mechanical Requirements
All final production is done on the Macintosh platform with Adobe InDesign® CS5. • Digital-ready art can be provided via CD, DVD, FTP site or e-mail attachment. • Stuffed files should be self-extracting.
Paper Stock
| All Pages | 32# 72 — Electrabrite Newsprint |
| Binding | Tabloid |
| Printing | Heatset Web |
Document Construction
| Finish Size | 11.375”w x 14”h |
| Live Area | 10.375”w x 13”h |
| Trim Size | 11.375”w x 14”h |
| Bleed | No Bleed Available |
Color
| Four Color | CMYK | ||||
| Spot Color | Blue, PANTONE 2747 CVU | ||||
| Maximum Ink Density | 240 | ||||
| Halftone Screens | 100 Lines Per Inch | ||||
| Blocks | Size (pixels) | Cost |
|---|---|---|
| Single | 120w x 120h | $50/month |
| Double | 120w x 240h | $100/month |
| Triple | 120w x 360h | $150/month |
|
||
Footer Banner
Placed at the bottom of every page.
Cost: $100/month
- Size in pixels 1200w x 120h
- Number available per month 1
Featured Ride
Featured rides are located on all main pages. Event lists for no more than six weeks.
Cost: $15/week
- Number of events featured per week 6
Event Calendar Link
Provides a direct link from your calendar listing to your website.
- Cost $20/month
Advertiser’s Logo Ad Links
All advertisers receive a complimentary logo link from the advertiser page to their websites. Logo to be provided by the client prior to posting deadline. Size is 72 x 72 pixels or equivalent.
Stats
Visits: Average 17,600/month
Page Views: 3.17
Guide Downloads: 3,347
Brochure and Poster Distribution Services
Distribution
Bicycle Paper distributes brochures, flyers and posters to all of our newsstands or only to those located in the region(s) you wish to specifically target. Distribution materials are sent out at the same time as the paper. Packages are either hand-delivered or sent via FedEx.
We recommend: • 25 brochures / stand (average) • 1 poster / stand • Larger or smaller quantity accepted • Material must be received at Bicycle Paper offices by the 20th of the month prior to distribution • Inserts available
Special distribution, outside of our regular delivery schedule, is also possible. Additional costs apply. Call for more information.
Restocking
Keep your materials in front of potential participants for months after the first distribution by using our restocking option. We suggest 10–15 brochures per stand.
Inserts
We insert your brochure or flyer directly into Bicycle Paper. Once folded, the insert cannot exceed 7” w x 11” h. Call for details.
Newsstand Overview
Bike shops, multi-sport shops, fitness clubs, libraries, coffee shops, universities and colleges — including places such as REI, Performance Bikes, Bike Tech, River City Bicycles, Bike Gallery, YMCA and All Star Fitness — make up our extensive newsstand network.
Complimentary Display Ad
Distribute your brochures in three or more zones and receive a complimentary 3” black and white marketplace display ad in Bicycle Paper.
Special Events
Bicycle Paper staff attends and distributes the paper and brochures at Seattle Bike Expo, PDX Bicycle Show, STP and other events.
Colorado & Utah Distribution
Expand your reach. We can help you distribute across Utah and the Colorado Front Range.
Delivery Areas & pricing
| Area | # of Newsstands | Brochure only | Poster only | Brochure & poster | Insert* |
|---|---|---|---|---|---|
| 1. British Columbia, Canada | 38 | $180 | $50 | $200 | $50 |
| 2 & 3. Greater Seattle / King County | 116 | $475 | $150 | $530 | $170 |
| 4. Greater Puget Sound | 93 | $370 | $120 | $415 | $130 |
| 5. Eastern Washington | 43 | $175 | $60 | $200 | $60 |
| 6. Portland Area (50% distributed by bike) | 90 | $360 | $100 | $390 | $110 |
| 7. Greater Oregon Area | 35 | $150 | $50 | $170 | $50 |
| 8. Willamette Valley | 35 | $150 | $50 | $170 | $50 |
| 10. Rocky Mountain Region (Colorado) | 100 | $750 | — | — | — |
| 11. Rocky Mountain Region (Utah) | 100 | $500 | — | — | — |
Additional Exposure
Northwest & Rocky Mountain Guides NW Tour Guide — Cover to Cover
Lists more than 450 road and mountain biking events and provides useful tips, in-depth information, feature articles, tour companies and cycling club listings. The “Closer Look” sections highlight selected events.
• 9th edition • 20,000 copies • 5” x 8” format • 80- to 96-pages • 60-pound, bright-white book stock • Heatset press • Durable • Compact • Easy to carry • Referred to year-round • Ad interactive PDF version available for download on website
• Distributed to 460 newsstands • Handed out at early rides and events such as the Seattle Bicycle Expo and PDX Bicycle Show • Hits shelves February 2012
• Pacific Northwest focus • 110,000 printed copies distributed so far • Free publication
Space deadline: January 23 Material deadline: January 30
NW Race Guide — Cover to Cover
The only publication to compile a complete road, mountain, track, cyclocross and multi-sport events calendar for Washington, Oregon, Idaho and British Columbia. Provides full coverage of the Northwest racing scene. Allows local and traveling athletes to set their schedule for the year. Featured races, tactical tips, and training advice written by coaching experts is included.
• 10th anniversary • 10,000 copies • 5” x 8” format • 48-pages • 60-pound, bright-white book stock • Heatset press • Durable • Referred to year-round • Ad interactive PDF version available for download
• Distributed to 460 newsstands • Handed out at early races and events such as the Seattle Bicycle Expo and PDX Bicycle Show • Hits shelves February 2012.
• Pacific Northwest focus • 90,000 printed copies distributed so far • Free publication
Space deadline: January 31 Material deadline: February 7
Rocky Mountain Guide — Cover to Cover
Complete guide to cycling in Colorado, Utah, New Mexico and Wyoming. Includes both touring and racing sections. Content includes extensive calendars, articles and tips, “Closer Look” sections, club listings and team profiles.
• 4th edition • 18,000 copies • 80- to 96-pages • 5” x 8” format • 60-pound, bright-white book stock • Heatset press • Durable • Compact • Referred to year-round • Ad interactive PDF version available for download
• Distributed to 320 newsstands • Restocked monthly while supplies last • Produced in collaboration with Cycling Utah • Hits shelves March 2012
• Rocky Mountain region focus • 50,000 printed copies distributed so far • Free publication
Space deadline: February 27 Material deadline: March 2
Delivery Areas
| Area | # of Newsstands |
|---|---|
| Colorado | 100 |
| Utah | 100 |
| New Mexico | 70 |
| Wyoming | 30 |
| Nevada | 20 |
Downloadable
Interactive PDFs of all three guides can easily be downloaded at BicyclePaper.com. The Rocky Mountain version is also available at CyclingUtah.com
Newsstands
The Rocky Mountain newsstands include bike shops, multi-sport shops, fitness centers, coffee shops and more.
Thousands of recreational and competitive riders consider these to be the most valuable source of information for planning their cycling season. Our reader survey shows people keep them year-round in the following locations: 1. Bathroom 2. Nightstand 3. Living Room 4. Kitchen 5. Office
Guides — Advertising Rates and Printing Specs
Advertising Rates
| Black and White | Ad Size (Live area) | NW Tour Guide | NW Race Guide | Rocky Mtn Guide |
|---|---|---|---|---|
| 1/4 Page | 4.8”w x 1.85”h | $195 | $150 | $195 |
| 1/2 Page | 4.8”w x 3.8”h | $300 | $250 | $300 |
| Inside Full Page (bleed) | 4.8”w x 7.75”h | $500 | $440 | $500 |
Black and White + 1 Accent Color | ||||
| 1/4 Page | 4.8”w x 1.85”h | $210 | $165 | $210 |
| 1/2 Page | 4.8”w x 3.8”h | $330 | $275 | $330 |
| Inside Full Page (bleed) | 4.8”w x 7.75”h | $550 | $485 | $550 |
Full Color | ||||
| 1/4 Page | 4.8”w x 1.85”h | $230 | $180 | $230 |
| 1/2 Page | 4.8”w x 3.8”h | $350 | $300 | $350 |
| Inside Full Page (bleed) | 4.8”w x 7.75”h | $600 | $525 | $600 |
Premium Position (bleed) | ||||
| Back Cover | 4.8”w x 7.75”h | $1,500 | $1,000 | $1,500 |
| Inside Front Cover | 4.8”w x 7.75”h | $1,000 | $850 | $1,000 |
| Page 1 Premium | 4.8”w x 7.75”h | $1,000 | $850 | $1,000 |
| Inside Back Cover | 4.8”w x 7.75”h | $800 | $650 | $800 |
| Center Spread | 10”w x 7.75”h | $3,000 | $2,250 | $3,000 |
| Letter Fold Front Cover | 9.75”w x 7.75”h | $4,600 | — | $4,600 |
| Letter Fold Back Cover | 9.75”w x 7.75”h | $4,000 | — | $4,000 |
Discount
3% discount for advertising in two guides
5% discount for advertising in all three guides
The guides are printed on sheet-fed press. Recycled paper content varies between 20–40% and soy-based inks are used.
Deadlines
| Publication | Space | Material |
|---|---|---|
| NW Tour Guide | Jan 23 | Jan 30 |
| NW Race Guide | Jan 31 | Feb 7 |
| RM Tour & Race Guides | Feb 27 | Mar 2 |
Production & Mechanical Requirements
| • All final production is done on the Macintosh platform with Adobe InDesign® CS5. | • Digital-ready art can be provided via CD, DVD, FTP site or e-mail attachment. |
| • Stuffed files should be self-extracting. |
Proofs
All files must be accompanied by a proof. A digital proof (PDF) must be made directly from the supplied file.
supported programs (up to versions listed below)
| • Adobe InDesign® CS5 | • PageMaker® 7.0 |
| • QuarkXPress® 6.5 | • Adobe Illustrator® CS5 |
| • Adobe Photoshop® CS5 | • FreeHand® 10. |
Note: We cannot accept native Microsoft Publisher files.
Files
Include the original native file, with all fonts and linked graphic files.
If your file was created using a different program than found in our above supported list, save the file as an EPS, TIFF, high-resolution PDF or JPEG file.
Resolution
Art/Photo/Images: 300 dpi
Design Services
We can build an ad for you. Additional production costs may be associated.
Paper Stock
| All Pages | 60# Bright-White Text | |
| Cover | 80# Gloss Cover | |
| Binding | Saddle Stitched and Trimmed | |
| Printing | Sheet Fed | |
Color |
||
| Four Color | CMYK | |
| Maximum Ink Density | 240 | |
| Halftone Screens | 150 Lines Per Inch | |
| Best Black Build | 60C, 40M, 40Y, 100K | |
Document Construction |
||
| Finish / Trim Size | 5.25”w x 8.25”h | |
| Live Area | 4.8”w x 7.75”h | |
| Cover Trim Size | 5.25”w x 8.25”h | |
| Cover with Bleed (1/4”) | 5.75”w x 8.75”h | |
Inside pages |
||
| Bleed | No bleed for 1/4 & 1/2 pages | |
| Center Spread Live Area | 10”w x 7.75”h | |
| Center Spread Trim Size | 10.5”w x 8.25”h | |
| Center Spread with Bleed | 11”w x 8.75”h | |
Contact Us
For additional questions, comments or concerns, contact:
Darren Dencklau or Claire Bonin
(888) 836-5720 or (206) 903-1333
sales@bicyclepaper.com
View All Featured Events
-
Cherry Pie Road Race
Road Racing – February 19, 2012 @ Corvallis, OR -
FareStart TT
Road Racing – March 18, 2012 @ Seattle, WA -
Castles & Vines
Road Touring – April 22, 2012 –April 29, 2012 @ Alentejo, Portugal
Read All Features
-
Marathon Mountain Bike Racing Hits Capitol Forest
For the past two years I have been regularly making the journey from Seattle to Capitol Forest to ride my mountain bike. Located just south of Olympia, Wash., the singletrack in the area is spectacular — both buttery smooth and fast. When I first... Read More
-
Northwest Builds for Bikes
Streets, sidewalks and road sharing, oh my! The Northwest’s transportation needs are being impacted by the ever-growing cycling population, and several cities are on the fast track to incorporating bike-friendly infrastructures into the design of... Read More
-
A Slew of Product Reviews
Many companies used to wait for Interbike — one of the bicycle industry’s largest trade shows — to unveil their new products. These days, that’s not always the case, but the event is still a great place to see what various manufacturers and... Read More
Read All Opinions
-
Ghost Bike
It fit me like a glove. As if I’d worked with one of those professionals who sizes riders, matching them to the perfect bike for their height, weight and bone length. Meticulous, exacting, often humorless ... The Bianchi arrived unannounced — a... Read More
-
In the Draft
When I started cycling (on a too-tall borrowed bicycle), I realized I could ride OK. I could roll along as well as most people and climb better than many more experienced cyclists. I had aptitude, as my mother might’ve said. I read the magazines... Read More
-
The Selfish Act Of Riding A Bicycle
While tuning up my wife's bike, her daily commute as a school teacher about to begin, one of the neighbor kids stood off to the side for a few minutes, looking like he wanted to ask me something. That or use the bathroom. We were standing in the... Read More
Read All News Updates
February 2, 2012
-
Superior Morgul Classic Partners with USA Pro Cycling Challenge
Boulder, Colo. – The 2012 Superior Morgul Classic, the largest amateur race in Colorado, has teamed up with the USA Pro... Read More
-
3,500 to Ride in Portland's Worst Day of the Year Ride
Portland, Ore. - On February 12, 2012, 3,500 bundled-up cyclists will depart from the Lucky Lab, 915 SE Hawthorne, on the... Read More
February 1, 2012
-
Whistler Mountain Bike Park Teams Up With Giant Bikes
Whistler, BC – Whistler Mountain Bike Park and Giant Bicycles are excited to announce they will be working together for the... Read More
January 30, 2012
-
Washington State Unanimously Passes Neighborhood Safe Speeds Bill
Olympia, Wash – Today, the Washington State House of Representatives passed the Neighborhood Safe Speeds Bill (SHB1217)... Read More
-
Greenville, S.C., Selected for 2014 UCI Para-Cycling World Championships
Greenville, S.C. – The world governing body of professional cycling Union Cycliste Internationale (UCI) selected Greenville,... Read More
See All Photo Galleries
