Bicycle Paper Advertisers

About Bicycle Paper

In its 37th season, this tabloid-style publication covers cycling in the Pacific Northwest. 13,500 copies are distributed eight times per year—monthly from March to September and again in November—to more than 460 newsstands in Washington, Oregon, Idaho, and British Columbia. BicyclePaper.com receives roughly 15,000 monthly visitors.

Each issue contains opinion columns from Maynard Hershon and Joe “Metal Cowboy” Kurmaskie and a “Health” column by Erik Moen, which addresses prevention and treatment of various conditions related to cycling. Featured articles report on a wide range of topics including (but not limited to) advocacy and legislation, racing, touring and commuting. Interesting events, people, and projects all find their ways into the paper, as do news, product and book reviews. A full road, mountain bike, cyclo-cross, track, BMX and multi-sport events calendar completes the editorial lineup each month.

In addition, Bicycle Paper produces four annual specialty publications. The highly-sought-after Northwest Tour Guide and Northwest Racing Guide have been around for five and six years respectively. Published in mid-February, these guides have become indispensable companions to racing and recreational riders. Building upon this overwhelmingly positive reception, Bicycle Paper will be introducing Rocky Mountain versions of the guides in the spring of 2008.

Beyond the print, Bicycle Paper offers opportunities for flyer, brochure, and poster distribution services through its extensive newsstand network. The website reaches readers outside of our delivery area and provides frequent news and calendar updates to our audience.

Bicycle Paper’s staff and contributors encompass the knowledge of people immersed in cycling culture through racing, riding, commuting, organizing, officiating, volunteering, and writing about the sport.

Darren Dencklau can help you market your product, event or service within the estimated half-million bicycle enthusiasts within Washington, Oregon, Idaho and British Columbia.

The 2010 BP Media Kit is available in PDF format. Acrobat Reader is available for free from Adobe in PC and Macintosh formats.

Who Reads Bicycle Paper

Monthly print/web combined readership: 40,420
Print monthly: 800 subscribers, 13,500 copies distributed, 1.75 pass-along rate, 23,625 readers
Web monthly: 16,795 visits
Guides: 55,000 printed, 1.75 pass-along rate, 96,250 readers not including the website downloads.

Demographics

• 65% male
• 35% female
• 25% younger than 35
• 50% between 35–49
• 25% age 50+
• 80% college graduates
• 30% earn over $60,000
• 60% earn over $50,000
• 65% live in households with 3 or more bikes
• 65% ride 3 or more times per week
• 95% participate in sports/outdoor activities (including kayaking/canoeing, backpacking, cross-country skiing, camping, aerobics, and running)

Distribution

Use our network of newsstands to increase awareness about your event. Bicycle Paper will distribute your brochures, flyers, and posters to all of our newsstands or to those located in the region(s) you wish to specifically target. Distribution material is sent out at the same time as the regular paper. Packages are either hand-delivered or sent via UPS to our newsstands.

We recommend 25–30 brochures and one to two posters per stand. All materials need to be delivered to the Bicycle Paper’s office by the 20th of the month prior to the distribution (example May 20th for June distribution). Smaller quantities are also accepted.

Special distributions, outside of our regular schedule, are possible. Additional costs do apply. Call for more information.

Print Ad Rates & Sizes

Black & White	8×	6×	3×	1×
1-Inch Marketplace	$45	$50	$55	$60
2-Inch Marketplace	$90	$100	$110	$120
3-Inch Marketplace	$135	$145	$150	$160
1/8 Page	$185	$198	$210	$220
1/6 Page	$270	$290	$305	$320
1/4 Page	$350	$380	$395	$420
1/3 Page	$465	$495	$525	$550
1/2 Page	$575	$605	$640	$675
Full Page	$1020	$1080	$1140	$1200
Spread	$1995	$2115	$2230	$2350
Premium Positions
Inside Cover	$1105	$1170	$1235	$1300
Back Cover	$1250	$1325	$1400	$1475
Single-Accent Color or 4-Color Process
Accent Color	Add an additional 10% to advertising price.
Process Color	Add an additional 20% to advertising price.

Web Ad Rates & Sizes

Package	Description	Cost
Blocks: Choose the size that meets your needs, as these ads are sold in block forms of one, two or three units. They line up vertically on the right-handside of every page. Maximum number of blocks available per month: 10.
Single Block	Size: 120px × 120px	$50/month
Double Block	Size: 120px × 240px	$100/month
Triple Block	Size: 120px × 360px	$150/month
Header Banner	Guarantee prominent placement at the top of all pages above the right side column. Size: 442px × 100px	$200/month
Rotating Banner	A maximum of three banners rotate every four seconds at the top of all pages above the left side column. All ads must be static, no animations. Size: 530px × 50px	$125/month
Footer Banner	Placed at the bottom of every page. Size: 980px × 100px	$100/month
Calendar Link	URL link from the event calendar listing to your web site.	$20/month
Featured Event	Make your event stand out on the web. Feature rides are located on all main pages. Your listing also appears in highlighted color on the calendar page. Events featured per week: 6 (Event lists for no more than 1 month. Month starts 30 days prior to your event date.)	$15/week
Advertiser’s Logo Link	All advertisers receive a complimentary logo link from the advertiser page to their websites. Logo to be provided by the clients. Size: 72px × 72px (or equivalent)	Free

Additional Exposure

Northwest Tour Guide & Northwest Racing Guide

Great advertising opportunities are available in our annual guides. Please see page 4 of the Bicycle Paper Media Kit or contact us at the phone number or email address below.

Rocky Mountain Tour Guide & Rocky Mountain Racing Guide

Great advertising opportunities are available in our new annual guides. Please see page 5 of the Bicycle Paper Media Kit or contact us at the phone number or email address below.

Contact Us

For additional questions, comments or concerns, contact:

Darren Dencklau or Claire Bonin
(888) 836-5720 or (206) 903-1333
sales@bicyclepaper.com